Hard-to-find beauty products are about to become a lot easier to track down thanks to Urban Outfitters. The company best known for bringing hipster culture to malls across America is gearing up to expand its beauty department, focusing not on products from mass corporations but indie lines, apothecary, and companies from overseas — with a special focus on Korean brands.
While extremely buzzy in the beauty space, Korean products can be frustrating to locate in real life. Urban Outfitters will have "the largest assortment of Korean beauty in the U.S.," according to the company.
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