This article on
may open with a quote from Michael Scott, but it goes on to pose a very interesting question: What is the big deal about diamond engagement rings? They feel solidly embedded in age-old tradition to many of us, but is that really true? As it turns out, no. Apparently, the entire "tradition" started with a De Beers ad campaign in...1938. (So, it's older than the columns on Cher Horowitz's house, but not by a lot.) Before then, diamond rings weren't at all commonplace on the fingers of American spouses-to-be.
Photo: Courtesy of De Beers.