Financial instability is also partly what convinced Lou, 24, to try sugar dating a few months ago. After Sugar Baby TikTok videos kept popping up on her For You page, she realised that signing up to a sugaring website could help her attend fashion school and pay back the money she borrowed after losing her job due to coronavirus
. But Lou’s experience wasn’t as positive as she’d hoped for. "I thought I could entertain an older guy for a few hours, for a little bit of financial help, but Jesus Christ was I wrong! A lot of the men want to scam you or they want to have sex with you," she says.