I just want to put a point on this: the MultiCulti Publicity team at Universal coordinated #UsFirst screenings in LA/NYC/ATL for @UsMovie for Black press/celebrities/influencers as it premiered at #SXSW. They prioritized Black ppl seeing this movie FIRST. I’m kinda gagged.— Tre'vell Anderson (@TrevellAnderson) March 9, 2019
The film, which premiered at SXSW on Friday, is being called “terrifying,” a “top 10 movie-going experience,” and, simply: “?!!!!!!!!!Xkgzlgxhlhxlhxhlxlgxlgzlgzgl”).@),@),,)@@,$,@),”@).l)”).@).”.)@)..)@@).@).@):.”).@).$@).$.”.)@)..)@@)..@)).)!” (Considering that last review came from Janelle Monáe, we feel safe counting it as high praise.)
Us also hosted an early special screening (with the hashtag #UsFirst) for writers of colour at SXSW in Austin and at screenings in New York, Los Angeles, and Atlanta.
But what, exactly, do these tweets mean? The trailer and description for Us are vague, which make the reactions to it that much more intriguing. According to its website, Us is about a woman, Adelaide (Lupita Nyong’o), who returns to the childhood home of her husband Gabe (Winston Duke) with her kids, hoping to have an “idyllic” summer holiday. After a day at the beach with friends (played by Elisabeth Moss and Tim Heidecker), she spots the silhouette of four people standing in their driveway — who turn out to be exact doppelgängers of her family. And, based on the first responses to the movie, a lot more happens after that.
Us will be released on 22nd March. You’ll have to make sure to catch it before it gets spoiled.