Though Katie Holmes' movies are kind of forgettable (as much as we want to love her), she always has Ann Taylor, right? No, apparently. Today, the brand, which has been on a successful journey of re-invention, announced their new face for the fall '11 advertising campaign, shot by Patrick Demarchelier. Instead of Mrs. Cruise, the collection is modeled by Mrs. Kutcher, or Demi Moore as she is known to her non-Twitter followers. Billed as the "true essences of the new Ann Taylor," the pictures show the actress snapped at the Rockefeller Center Gardens in NYC sporting her top picks from the new collection. “Demi is a true inspiration for modern women today, managing to balance her demanding career and her family life," says Christine Beauchamp, Brand President of Ann Taylor, a sentiment echoed by Moore: "It is the quintessential American brand for modern working women." It's a smart move—hopefully by wearing Ann Taylor you will look 20 when you're 60, which, at this rate, is the impossible feat Benjamin Button Demi Moore seems more than likely to achieve.