But while we were getting swept up in sculpting, we lost track of bronzing. Remember bronzer? That warm powder that makes you look all summery and sun-kissed and healthy? It's different than contour, but admittedly, it can be hard to figure out which is which.
According to makeup artist Tami Shirey, the undertones and application technique for each are what make them unique from one another. "When you're contouring, you want to put a product two shades darker than your skin tone right on the underside of your cheekbone," she says. "Contouring is playing with light [and creating] a shadow."
Bronzing, on the other hand, is all about mimicking a vacation glow. "Bronzer is used to warm up your face; you don't define anything with bronzer," says Shirey. "Dust bronzer in a '3' shape so you hit your forehead, cheeks, and under your jaw."