5 New Concealer Launches That Are Actually Inclusive

It's kind of difficult to grasp the fact that makeup brands still don't consider all skin tones at the drawing board. Aside from having human decency, you'd think, if anything, company decision-makers would at least expand their selections for the profit. WWD reported that Fenty Beauty (which earned $72 million in media value in its first month) was on track to outsell Kylie Cosmetics, and that's because people all over the world were excited that someone finally got it right.
So, newsflash to the brands that are behind the times: People of color are consumers, too. People of color actually want to spend their hard-earned coins on a good foundation or concealer that they don't have to mix. And you're doing yourselves a disservice by ignoring them.
Despite the fact that a few recent launches missed the mark, there are products at all price points that look out for the masses blessed with melanin. See them — and hopefully support them — ahead.
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Photo: Via @makeupmatters4woc.
R29 beauty writer Mi-Anne Chan likes this affordable concealer for its coverage and its comfortability. The brand expanded to 30 shades on March 29, including a robust selection in the medium to dark range.

ColourPop No Filter Concealer, $6, available at ColourPop.
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Photo: Via @beautybakeriemakeup.
There's a reason why your favorite influencers are always swiping this on in their videos. It's full-coverage, vegan, and the brand just launched their deepest shade (What's Frappenin') in January.

Beauty Bakerie Cake Face Concealer, $24, available at Beauty Bakerie.
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Photo: Via @beautymarked23.
We're already fans of the brand's long-wear foundation, which could hide the most impenetrable blemish and make you look glowy at the same time. Its concealer, which launched in December 2017, does the same thing.

Urban Decay All-Nighter Waterproof Full-Coverage Concealer, $29, available at Urban Decay.
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Photo: Via @lagirlcosmetics.
Yes, we know — L.A. Girl's concealers are nothing new. But we'd be remiss to not mention how fantastic their shade selections are. "It's easy to blend and helps with masking imperfections without creasing or caking," makeup artist Carola Gonzalez told us. "Whatever shade you need, they've got it!"

L.A. Girl HD Pro Conceal, $5, available at L.A. Girl.
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Photo: Via @cocoaswatches.
Rihanna dazzled the entire world with her Body Lava tutorial earlier this week, but the Fenty Beauty Match Stix are equally as dope. Duckie Thot models the Espresso shade on the brand's website.

Fenty Beauty Match Stix Trio, $54, available at Fenty Beauty.

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