This Stunning Makeup Trend Is About To Become Your New "Basic"

This year's biggest beauty trends are anything but subtle. Think: graphic blue liner, swoops of rich purple, deep burgundy lips, and enough glitter and shimmer to last until Labor Day. But while we've all been practicing our upside-down liner techniques, a sleeper trend's been brewing in Hollywood, and it couldn't be more different from the pack. Enter: humble rose-gold eye shadow.

The makeup mainstay never really left — but we've been seeing it pop up more and more on red carpets over the past few weeks especially. Of course, there's more to it than swiping on a single eyeshadow pot and calling it a day. Makeup artist Mario Dedivanovic gave Gabrielle Union a fresh update with a touch of gloss, while Jo Baker created an '80s-esque block of shadow on Rooney Mara that's undeniably modern and cool. Prefer something sexy? Copy Jourdan Dunn's look by adding some major strobing. In other words: No matter your aesthetic or skill level, you can wear this look like a pro.

We've rounded up nine of our favorite iterations, including tips and tricks for making this classic look feel fresh, ahead.

Trick: Smoke it Out

Rose gold shadow looks equally alluring with sooty liner — especially if it's worn messy, like the look makeup artist Diane Kendal gave Emily Ratajkowski here.

Tip: Use a liquid liner to keep the top line sharp (you don't want to have a smoky lid, per se) then smudge a kohl liner underneath your eye.
Photo: Rich Fury/Getty Images.
Trick: Stick To A Singular Shade

Blending and buffing is not a requirement for this look, just follow makeup artist Jo Baker's lead and stick to one shade. It's easier, yes, but it also lends a modern touch that's artsy and cool, and a bit '80s, too. We like Nars Dual Intensity Shadow in Canberra — just make sure you wet your brush first for a high-shine, long-lasting finish.
Photo: Jason LaVeris/FilmMagic.
Trick: Highlight With It

Jourdan Dunn's MTV Awards look was one of the best of the night. Makeup artist Mylah Morales made the model's deep, red lip color feel fresh and summery with washes of rose gold on her eyes, cheeks, decolletage... ok, basically everywhere.

Tip: You'll definitely want a palette for this look, like E.l.f.'s rose gold one. Take your time applying the lightest, shimmery shade in the inner corners of your eyes and along your collarbone.
Trick: Make It Glossy

Dedivanovic added a bit of sheen to Union's rose gold eye. Any face gloss will do, just make sure you start with a shadow that won't budge, like Maybelline's Color Tattoo in Barely Branded, then pat on your gloss last.
Trick: Pop Champagne

L.A."It" girl Jordyn Woods used the same strategy as Mario, but took it a step forward by layering a pearly, Champagne hue on her brow bone first. CoverGirl's single shadow in Champagne is a dead ringer for Woods' look.
Photo: Steve Granitz/WireImage.
Trick: Smudge It Into Your Lower Lashline

Lily Collins is known for trying every last beauty trend (a woman after our own hearts!), including a rose gold wash of color at an event in L.A. on Friday night. Makeup artist Fiona Stiles buffed the hue into her lower lashline, too — but skipped inky colors to give it a soft effect. Try the artist's own palette in Canyon to get the exact look.
Trick: Go Chrome For Major Impact

Prefer to go big or go home? Let Fantasia Barrino be your rose gold guide. The singer sported a highly-reflective, chrome eye yesterday — and we're so here for it. Stila's Magnificent Metals Foil Finish Eye Shadow in Kitten is a nearly-identical match and won't budge.
Trick: Soften The Blow

Makeup artist Allan Avendaño gave Ashley Graham a sheer wash of color for The MET Gala last week using H&M Beauty. Try the brand's Eyeshadow Palette in Ready, Set, Glow, then just paint by number: rose gold on the lid, warm brown in the crease, and pearly white on the brow bone.
Trick: Layer, Layer, & Layer Some More

The beauty of this look comes down to the monochromatic peach and rose tones. Makeup artist Hung Vanngo skipped all harsh lines — notice there is no liner or contour — and opted for soft color all over Katy Perry's face. Now is a great time to break out a palette, like Chrissy Teigen x Becca, and layer the shimmery shades on lids, cheeks, and lips.

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