Here’s What We’re Buying From Ulta’s 21 Days Of Beauty

Ulta's 21 Days of Beauty sale — one of the year’s most highly anticipated shopping events — is finally here. From August 29 to September 18, there will be flash sales every day with 50% off different products, from makeup and skincare to hair and beauty tools.

But here's the exciting twist: Alongside these daily 24-hour markdowns, the retailer is also introducing Weekly Beauty Steals, giving you an entire week to snag discounts on additional cult favorites. In other words, this is the perfect opportunity to score an excellent deal on everything you've been eyeing for your beauty cabinet, including investment purchases and holy grail restocks.

With three whole weeks of epic beauty offers, there’s a lot to choose from. Luckily, our team of editors has combed through the entire sale calendar to highlight the deals truly worth your attention — and your money. Expect rare discounts on everything from premium hairstyling tools to signature scents, and first-time savings on new-to-sale brands like Polite Society, Kylie Cosmetics, NARS, Sacheu, and many others.