Everything In The Urban Outfitters Beauty Line Is Under $25

At one point in time, the hour-long face beat — complete with contour, highlight, baking, and draping — was seemingly the norm, but a counterculture has been reigning supreme in the last few years. Beauty-obsessed millennials are leaning into a minimal approach with maximum output. And Urban Outfitters joined in on the easy-does-it beauty lineup last year when it released Ohii, an in-house brand that has hair, skin care, and makeup products.

For years, Urban Outfitters has carried a carefully curated selection of beauty brands such as Ouai and Benefit Cosmetics. Ohii stands a part as a private-label option created with the Urban customer in mind. The collection has clearly targeted the Instagram-loving generation with the product selection. First, the entire line is affordable, with everything under $25. Second, every piece is photo worthy, from the Soft Glow Highlighter to the Glistening Gummy Glosses with fun names like “Golden Charge” and “Rose Quartz.”

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In case you haven't checked out the line for yourself, we've rounded up some of the best Ohii beauty offerings, ahead.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

Soft Glow Highlighter

ohii Soft Glow Highlighter$24.00 Buy

Wake Up Pen

ohii Wake Up Pen$18.00 Buy

Before + After Vitamin C Mask

ohii  Before + After Vitamin C Mask$24.00 Buy
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True Matte Lip

ohii True Matte Lipstick$16.00 $10.00 Buy

Get Fresh Toner Pads

ohii Get Fresh Toner Pads$16.00 Buy

Glass Powder

ohii Glass Powder$18.00 Buy

Lip Jelly

ohii Lip Jelly$8.00 Buy
Skin Quench Spray Serum
ohii Skin Quench Spray Serum$14.00 Buy
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Mini Mascara

ohii Mini Mascara$16.00 Buy

Pure Stick Deodorant

ohii Pure Stick Deodorant$12.00 Buy

2-in-1 Clay Cream Cleanser Wash

ohii 2-1 Clay Cream Cleanser$14.00 Buy

Daydream Hand Cream

ohii Daydream Handcream$10.00 Buy

Magic Hour Shadow Palette

ohii Magic Hour Shadow Palette$24.00 Buy
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Magic Hair Wand

ohii Magic Hair Wand$12.00 Buy
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