This Cult-Favorite Brand Just Hit Urban Outfitters

Since the introduction of Urban Outfitter's Beauty Shop back in 2010, the brand has seriously stepped up its beauty game to new levels. For some, the excitement of going to the hipster standby starts to lose interest after hitting their 20s, but the beauty department has given us reason to stick around way past our post-collegiate days.
Urban Outfitters' senior beauty buyer Laura Zaccaria told us the store is always on the hunt for the next big thing, which prompted its expansion into K-beauty and beyond. "The BB cream phenomenon really shed light on the Korean beauty industry, uncovering innovative products and formulas. Their approach to skin care in particular is so intriguing and like nothing I'd ever seen before," she said. "It raised eyebrows, which is what we're looking for."
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Color us impressed. The diversity in UO's selection almost rivals that of the big names in beauty retail — except now can you pick up trendy overalls and some Beautyblenders all in one trip.
Ahead, we rounded up some of the best beauty buys to get your hands on, ASAP (but we'd suggest checking out the site for more because, trust us, there are a ton). While many of the products are exclusively online, we're sure you won't have a problem hitting that $50 free-shipping mark.
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Urban Outfitters just brought Benefit Cosmetics into the fold, so you can now shop the cult-favorite Gimme Brow gel, They're Real mascara, and Hoola bronzer all online — plus mini, travel-sized versions of the label's best-sellers, which will launch in select stores this fall.
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The Mario Badescu Drying Lotion and Cream are both formulated to help combat unwanted zits, while the Special Healing Powder fights T-Zone oiliness and congested pores.
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On paler skin tones, the effect of this lilac cream highlighter is subtle, yet on warmer and deeper skin tones, the shade transforms into a edgy, otherworldly hue that looks insanely cool slicked onto the cheekbones, eyelids, and even lips.
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The crème de la crème of makeup sponges, there's a reason this product is coveted by makeup artists and beauty enthusiasts alike. The unique shape allows you to apply makeup in those hard-to-reach spots around your nose and eyes, while blending your makeup to a smooth, non-streaky finish.
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Say ta-ta to tangles with this (bright!) short-bristled brush from popular tool brand Tangle Teezer. Knot today, tangles.
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Usually found in the Whole Foods beauty aisle, Dr. Bronner's can now be scooped up at your local UO. You can use this all-natural soap on your head, toes, and everything in between.
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Beauty powders are a new phenomenon that has started to gain momentum (we've given you a breakdown of what they are, exactly right here).
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We present to you: a luxe, modern perfume oil that's infused with real flowers. The petals are mixed with oils and vitamin E. Even if you don't use it daily, the exclusive-to-UO product is a cute addition to any vanity.
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Anastasia Beverly Hills' brow products have a cult following for a reason: They're the best of the best. And, the brand's Brow Wiz is one of its standouts. The ultra-fine pencil is great for filling in stray hairs, while the brush helps to keep them tamed.
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A holistic beauty brand is something we'd expect to find at our local Whole Foods, not at Urban Outfitters. But, finding a few picks among the selection just proves how much the beauty offerings at the store have grown. This lightweight mist from Heritage Store gives your skin instant hydration.
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Ah, dry shampoo, a lazy and/or busy girl's best friend. We're partial to this natural dry version from Klorane, which not only absorbs excess oil and dirt, but also adds volume and texture to hair.
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