Billie Eilish Is Officially Bringing Back Belly-Button Piercings

Thanks to a generation of dream girls like Britney Spears, Janet Jackson, and Alicia Silverstone, the belly-button piercing was arguably one of the most popular trends of the '90s and early '00s. For most MTV-watching youths of the day, there was something sexually liberating about rocking a rhinestone-embedded barbell through your navel, and it probably pissed your parents off just enough that you felt like a total badass without getting scrubbed from their will.

Like many trends before it, the navel hysteria eventually faded, and the belly button became nothing more than the place your umbilical cord used to be once again. But with a major resurgence of other '90s-specific fads, like headbands, scrunchies, and butterfly clips, it's clear that belly-button rings are not to be forgotten any time soon — and plenty of celebrities agree, like Jessica Alba, Priyanka Chopra, and Beyoncé. True, you won't see many of them showing it off on the VMA stage with an albino Burmese python wrapped around their necks, but you may catch a subtle glimpse of it on any given day in L.A.


Ahead, the celebrities still rocking belly-button piercings like it's 2003.

Photo: Kevin Mazur/BBMA2017/Getty Images.

Vanessa Hudgens

Photo evidence proves that Hudgens has had her belly button pierced since the end of High School Musical. But she's not the only Disney star to try the trend...
Photo: STRDEL/AFP/Getty Images.

Priyanka Chopra

In 2013, the Quantico actress told Times of India that her navel piercing was all thanks to a rebellious phase: "And in one moment of madness, I went ahead and got my belly button pierced. I was shitting bricks later," she explained. "I got hold of a friend and went over and told my mother about it. I knew she would freak out. But once things cooled down, my father even got me the diamond I wear. And I’m happy to show it off."
Photo: Ray Mickshaw/WireImage.

Jessica Alba

Alba hasn't given the public a clear glimpse of her body piercing since she left behind her sex-symbol rep to become the owner and operator of an organic empire, but her iconic GQ spreads are most likely part of the reason why you spent your last free period in high school picking out your new dangling jewelry.
Photo: Troy Rizzo/Getty Images.

Kourtney Kardashian

Kendall Jenner's nipple piercing may be all the rage in 2018, but it was Kourtney's belly ring that made a statement in 2008.
Photo: Gustavo Caballero/Getty Images.

Kim Kardashian

Sadly, if her KKW Fragrance campaign was to believed, Kardashian no longer rocks this bedazzled barbell. Still, it's worth an honorable mention.
Photo: Mark Mainz/Getty Images.


If there's one celebrity who could single-handedly catapult this popular piercing back into the zeitgeist without even trying, it's Queen B.

Hailey Bieber

In August, Hailey was spotted with a sparkly barbell for the first time. The model has yet to comment on the piercing, but we're guessing she got it around the same time Justin got his eyebrow piercing.


There's a lot to see in the music video for Normani's single "Motivation," but it's impossible to miss her dangly navel piercing. The belly-button jewelry was especially fitting since the video included a host of homages to iconic '90s and '00s music moments, like Beyoncé's "Crazy In Love" and Ciara's "1, 2 Step."
Photo Via Instagram/billieeilish.

Billie Eilish

Eilish recently revealed on Instagram that she also has her belly button pierced, proving that the trend is, in fact, still cool among the youth.
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