One Of These Cult Highlighters Is Sold Every Minute

You always want what you can’t have — especially when it comes to beauty products. That’s why we’re getting the inside scoop from your favorite retailers on what’s selling out right now, how to sign up for waitlists, and where to go to find the next best thing. Because if everyone’s buying it, you know it has to be good.

Some cosmetics come with a reputation that precedes them. Think: Nars' Orgasm Blush, Maybelline's Great Lash Mascara, or MAC's Ruby Woo Lipstick. These products tend to be widely available, universally flattering, and beloved by both professional artists and novices alike.

When it comes to highlighter, there's Bobbi Brown's Shimmer Brick — a five-color glow giver that rose to popularity long before strobing became a mainstay on Instagram. Since the brick's debut in 2003, the highlighter has remained one of the brand's most popular items. In fact, it's so popular, that one Shimmer Brick is sold every minute somewhere on earth.

We aren't at all surprised that the product has stood the test of time: Because of its five-color range, the shades can be mixed together or worn separately as highlighter, eyeshadow, or blush. Plus, the brick comes in four different color variations, so whether you're looking for pink, rose, coral, or bronze shimmer, there's something in this line-up for everyone. Pick one up now, or simply shop our multi-shimmer picks at every price point, ahead.

This highlighter is a culmination of Becca's best-selling shades: Bronzed Amber, Moonstone, Opal, Rose Gold, and Topaz. Swirl all five hues together for a custom glow or use a small highlighter brush (we like this one) to wear each shade separately.
Becca Shimmering Skin Perfector Pressed Highlighter , $38.00 Buy
When ColourPop launched the brand's first limited-edition tie-dye highlighters, each shade sold out in under a minute. Thankfully, Glazen made it into the brand's permanent collection. Swirl the mosaic of colors together for a pale gold highlight that can be applied with a brush for sheer sparkle or with fingers for a high-intensity glow.
ColourPop Super Shock Highlighter, $8.00 $6.40, Buy
Don't be fooled by the word "blush" in this product's name — each shade is packed with shimmer, making them excellent choices to adorn your cheekbones. Plus, the product doubles as a four-color eyeshadow, too.
Ofra Blush Stripes, $25.00 Buy
This pigmented, five-color highlighter is designed to act as a highlighter, eyeshadow, or radiant bronzer. We like dusting the two lightest shades onto our cheekbones and tapping the bronze shades onto our lids to define our eyes.
Physician's Formula Shimmer Strips Custom Bronzer, Blush & Eyeshadow, $12.95 $6.49, Buy
One layer of this highlighter will give your cheekbones a lit-from-within glow, but once you venture into layering you'll get a metallic highlight that'll blind your neighbors.
Laura Mercier Shimmer Bloc, $44.00 Buy
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