Twins are a subject of collective fascination that spans decades, genres, and mediums, and was destined to hit the creator space. After all, the interest has been prevalent in pop culture for decades. The Parent Trap
— both the 1961 original and 1998 Lindsay Lohan reboot — romanticized the twin experience, leading millions of young girls to imagine maybe they too had a lookalike somewhere who could finish their sentences and, even better, swap closets. If The Parent Trap
turned twinning into a fantasy, Mary-Kate and Ashley Olsen turned it into a business, first as trend-setting
child stars in the late '90s (with their own branded
toothpaste, furniture, cosmetics, and line of Walmart kids clothes), and then as successful authors and high-end designers.