Anyone who uses Snapchat is a creator, whether you choose to draw artistic masterpieces or simply add emoji borders to your Snaps. In 2016, the app took this to new heights, allowing users to make custom Geofilters for weddings, birthdays, and other events. Now, Snapchat is taking things even further, with a new option that allows anyone to customize the app's most famous feature: lenses.
Starting today, anyone can easily personalize various face lenses for special events, though it will cost you a small fee. This is essentially the user version of the Lens Studio that Snapchat launched in December, which allows advertisers to create 3D augmented reality components à la the famous dancing hot dog.