You always want what you can’t have — especially when it comes to beauty products. That’s why we’re getting the inside scoop from your favorite retailers on what’s selling out right now, how to sign up for waitlists, and where to go to find the next best thing. Because if everyone’s buying it, you know it has to be good.
If you're into K-beauty, chances are you've stumbled upon Glow Recipe before. Since the retailer's launch in 2014, it has become one of the top purveyors of hard-to-find exports from South Korea, making it a go-to for skin-care experts and novices alike. So, given the site's popularity, you can imagine the buying frenzy that ensued when the brand launched its first skin-care collection last year, with just two products: the Watermelon Glow Sleeping Mask and Blueberry Bounce Gentle Cleanser.
The Watermelon Sleeping Mask sold out just five hours after the launch and racked up a waitlist of over 5,000 people. A year later, the brand announced that another watermelon-infused product would join the family: the Watermelon Pink Juice Moisturizer.
The lightweight, sweet-smelling moisturizer is already poised to make a similar splash. According to representatives from the brand, the product has sold out twice already — once two hours into its pre-sale earlier this month, and again when it officially launched on January 25th (it sold out in four hours on the retailer's site).
So if you miss your chance to buy (or want to try something new), check out a few of our favorite similar hydrators ahead.