If you've ever wandered down the skin care aisle, scratching your head in confusion at the plethora of products, than this new skin care line is for you. Created by a mother-daughter duo sick of all the clutter and misleading labels on skin care products, POE (it stands for Purity Of Elements) is an eight-piece collection of products featuring natural botanicals and ingredients aimed at healing and protecting all skin types.
Instead of a complicated regimen, POE focuses on providing the essentials every woman needs to keep her skin at its healthiest. There are three products aimed at preventing damage, for younger skin; three products aimed at repairing it, for older skin; and two universal products that can be used by all skin types.
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Key ingredients in the line include copper (see, we told you it would be everywhere this year), algae, ginger root, gingko biloba, and a signature tea-and-berry antioxidant blend. The prices are also pretty reasonable, ranging from $32 for an exfoliator to $62 for a serum and $84 for five-piece set.
We like the idea of cutting through the noise and just focusing on the basics. For many women, they neither want nor need a high-maintenance regimen, but trying to find a few efficacious products that are right for their skin can be an exercise in frustration and futility. POE has found a way to make it easy for those women to find the products they truly need, without all the filler.
POE Skin Care Collection, $32-$84, available at POE.