This $7 Hydrating Serum Is Flying Off Sephora Shelves

You always want what you can’t have — especially when it comes to beauty products. That’s why we’re getting the inside scoop from your favorite retailers on what’s selling out right now, how to sign up for waitlists, and where to go to find the next best thing. Because if everyone’s buying it, you know it’s got to be good.
Hyaluronic acid is to soft, plumped skin as Kim K. is to contouring. Okay, maybe that's a bit of an exaggeration, but at the heart of most modern hydrating serums you'll find the miracle worker ingredient. At its most basic, hyaluronic acid is a compound that naturally occurs in the skin and is a humectant, meaning it attracts moisture — and holds onto it like a champ.
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As we get older, our bodies store less of the stuff, so skin starts to lose its ability to retain water, resulting in a complexion that can look and feel dry and less radiant. That's where adding HA comes in: When applied topically, it immediately hydrates, plumps, and reduces the appearance of fine lines. Like Zoolander taught us, "Moisture is the essence of wetness, and wetness is the essence of beauty." The only problem? A lot of HA-packed serums can set you back a pretty penny.
Enter: The Ordinary. No item in the skin-care line is priced over $20, and the brand is so lusted after that Sephora sold out of 16 of its 17 available products earlier this month, including its Hyaluronic Acid + B5 serum. This serum has since been restocked at Sephora, but we bet the supply won't last for long in these harsh winter temperatures. So just in case you can't get your hands on this serum before it sells out again, we've rounded up a few stellar alternatives to keep you looking radiant all winter long.
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Hair products might come to mind when you hear the name Garnier, but the brand has some great skin-care products, one of which is its SkinActive Moisture Bomb, formulated with hyaluronic acid, vitamins C and E, and SPF 30. It's only $17, and bonus: the SPF makes this product a great option for simultaneous hydration and daytime protection.

Garnier SkinActive Moisture Bomb, $16.99, available at Ulta.
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Fresh's rose line is one of our favorites — and for good reason. Its Deep Hydration Rose Moisturizer makes our skin glow and this deep hydration serum is like an amped up version of that cream, infused with HA, rosewater, and vitamin E, which helps to combat signs of aging and block free radicals from the skin. It's pricier than The Ordinary's, due to the additional soothing ingredients, but this stuff is great for those willing to spend a little more.

Fresh Rose Deep Hydration Face Serum, $48, available at Sephora.
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NY-based "It" brand Glossier has a serum very similar to The Ordinary's called "Super Bounce." Packed with hyaluronic acid and vitamin B5, it'll have your dry, sad winter skin looking healthy, happy and hydrated with just a few drops. The price isn't too crazy, either, and the packaging is very Insta-worthy.

Glossier Super Bounce, $28, available at Glossier.com.
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Peter Thomas Roth's Water Drench line debuted in 2017 to much industry acclaim, selling out completely at Sephora in January. This bad boy contains 30% concentrated hyaluronic acid and has a dreamy, cloud-like texture that sets into the skin beautifully. And if you want to sample this product without shelling the $50+, they recently started selling a mini tub at Sephora for a reasonable $22.

Peter Thomas Roth Water Drench Hyaluronic Cloud Cream, $52, available at Sephora.
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appearance by Mi-Anne Chan.
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