James-of-all-trades-Franco has signed on to direct and photograph the next Seven For All Mankind campaign, and thank god—he had a gaping hole in his resume, and adding ad-director to his list certainly helps patch it up. According to the Seven team, they tapped Franco because he "encapsulates that idea of freedom of expression and being modern in California," while on Franco's end, the actor says he signed on because, "it’s an excuse to be creative....." Right, with an acting portfolio longer than the OWS list of complaints (and a creative writing degree), it's hard to find an outlet. The shoot will take a decidedly "non-fashion" approach, relying more heavily on narrative and storytelling... and hopefully a Soap Opera moment, too. (WWD)
