From Sunrise To Sundown — Hilfiger’s New Surf Shack Capsule!

Feel that hot summer breeze? If the weather forecast is any sign of what’s to come, the summer — that time of sandy toes and all-day beach jaunts — is upon us. Fittingly, Tommy Hilfiger is launching a new collection that finds inspiration in the carefree, seaward lifestyle: The"Surf Shack" capsule features gorgeous, après-surf lifestyle pieces — colorful, breezy, and always with that trademark prepster twist.
Expect cozy, striped Baja pullovers, lightweight anoraks, crisp shirtdresses and chambray playsuits, plus a line of accessories like watches, shoes, scarves, and bags. (Prices are reasonable, too! A pretty striped clutch clocks in at a cool $68; a bikini at $128.) And, for those who might actually make it off the sandy sidelines and into the waves, the collection also includes a range of surfboards created by American artists Lola Schnabel, Richard Phillips, Scott Campbell, Gary Simmons and Raymond Pettibon. Click through to preview the line before it's available on the Tommy Hilfiger website and in select Tommy Hilfiger stores starting tomorrow. We’re shaking out our beach towels right this second.
Photo courtesy of Idole Magazine

More from Designers

R29 Original Series