Three hours into what was supposed to a casual five-minute scroll through TikTok, we've seen it all: tips on how to save on our electric bill, hilarious elementary-school skits, cute dog videos, and a handful of makeup products that are going insanely viral. The at-times-controversial platform might not be the best place to diagnose yourself with ADHD, but it is a reliable destination for discovering beloved beauty products new and old (not to mention DIY hacks galore).
Before celebrities and industry professionals can publicly endorse a new product, millions of TikTokers look to each other to vouch for the latest on the market, in addition to forgotten faves that deserve another chance. It's a testament to the power of the TikTok community that numerous products have sold out this way, and brands have already started using the app to give life to influencer-led ad campaigns.
If your For You page isn't serving up the beauty content you need just yet, let's catch you up. TikTokers have been raving about a handful of must-try products, from a game-changing full-coverage foundation to an under-$10 plumping gloss you can find at your nearest drugstore. Ahead, we broke down the buzziest makeup products on TikTok right now.
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e.l.f. Camo CC Cream
People are buzzing about this medium-to-full-coverage formula, which contains a handful of good-for-your-skin ingredients like hyaluronic acid, niacinamide, and SPF 30. Mikayla Nogueira shared in her review that she isn't typically a CC cream fan, but this one was impressive. Fans of the product have called out the foundation-like coverage but skin-care-like feel as a major reason to drop $14 on this tube.
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Maybelline Lifter Gloss With Hyaluronic Acid
If you've put your matte lipstick on the back burner this past year, you'll want to treat your lips to this formula, which has over 2.6 million reviews on the app. Users rave over its juicy color payoff and moisturizing power that lasts; some even consider it a drugstore dupe for Fenty Beauty Gloss Bomb. We can attest that the nourishing gloss is worth the hype, and looks great alone or layered over a lip pencil.
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Maybelline Lash Sensational Sky High Mascara
This might just be the most viral mascara on the internet right now, and it has 38.4 million TikTok views to back it up. Fans of the formula call out its super flexible wand, which allows you to properly coat each hair, and its extreme lengthening properties as the main reasons to pick up a tube. If you can even find one on shelves, that is — they're sold out everywhere.
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KVD Beauty Good Apple Skin-Perfecting Foundation Balm
Good luck finding this foundation: It's sold out everywhere, thanks to TikTok. People praise the balm for its formidable full coverage, which completely covers most blemishes. For those who prefer a more natural, dewy finish, this foundation probably isn't for you, but if you're on the full-coverage train — or just want to see the magic for yourself — get to refreshing your Sephora page for when it restocks.
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L'Oreal Infallible 24HR Fresh Wear Foundation In A Powder
One common concern about powder foundation is that some can leave skin appearing dry or ashy. Fans of this popular formula, like TikToker Pri Spencer, can confirm that not only does this drugstore powder provide natural-looking full coverage, but it won't show up ghostly in photos with the flash on.
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NYX Professional Makeup Shine Loud Vegan High Shine Long-Lasting Liquid Lipstick
Transfer-proof lipstick has been put to the test lately considering we're all wearing masks, and this one has repeatedly passed the TikTok test. Start by painting your lips with the opaque formula on one end and let it sit (your lips might feel a bit tacky once dry), then follow up with the glossy end to finish. Use the back of your hand to dab your lips and prepare to be blown away as literally no product transfers. If you're still skeptical, wear a face mask and see what happens.