R29 Exclusive: Reiss Fall Campaign Video

We know you come to us for fresh fashion, which is why we're jazzed to be the first stateside site to bring you the fall '10 campaign video from British brand
. While Reiss has long been a High Street staple in the UK, their foray into the US market is more recent-ish, and, truth be told, not as thrilling as the hype had suggested. Well, it seems like HQ is keen to amp up their X-factor with a new video-torial, "Elements," a collaboration with famed influencer and photographer Jamie Morgan. The mastermind behind '80s London creative collective "Buffalo," Morgan crafted a black-and-white, minimalistic narrative starring models Natasa Vojnovic and Isaac Carew (not to mention some fierce animals). We like what's going on, from the True Blood-ish music to the fresh clothes—trenches, bags, and one killer statement necklace all scream covetable. Which, clearly, is the strategy they're going for: "This season is a step forward for Reiss," says founder David Reiss. Brand Director Andy Rogers agrees—"Our objective was to create a confident and captivating visual statement...as a mark of intent for the future." If this is the new direction, sign us up.