Designing tech for women is a slippery slope: If you do it right, you’ve got a product that stylishly and effectively suits the needs of its target audience. If it’s done wrong, it comes across as offensive, sexist, or just plain lazy.
Luckily, companies have realized the purchasing power of women — and that we care about staying modern and connected just as much as the next guy. We’re seeing products that meld form and function while catering to the feminine spirit. And some of these products are so cool they may actually make your guy friends jealous.
Whether you’re looking to end the struggle of making your phone battery last the day or you want an activity tracker you can wear even when you’re not working up a sweat, check out these 10 “girly” gadgets that we actually dig.