If you're looking for a lipstick color that no one else has — say, a bright yellow or a smoky teal — your local drugstore is probably not a great source. Nor are you likely to find that unique, bold color in a department store. Your best bet? An under-the-radar indie brand.
As women become more interested in wearing unexpected lip colors, these smaller brands are leading the way with truly innovative hues. So, we gathered some of our favorites ahead. Click through for our picks, and let us know what your top shades are.