Denim never goes out of style, although fall denim trends. So, we're never gonna turn our noses up at a new entry into the jean scene. We were pretty amped when our intern stumbled onto new Greenpoint concept store Loren, which specializes in men's and women's denim. The boutique serves up an eclectic array of hand-picked pieces as well as in-house designs that are nothing to sneeze at. And we'd be disappointed if they were—Loren was founded by Loren Cronk, the designer of LIPS jeans (RIP :( ), and an alum of Levi Strauss and Ralph Lauren. Plus, look for lots of collabs: Women's shoes with Keller, men's boots with Heutchy, denim bow clips from les Enfants Sauvages, and even guitar straps masterminded with Rachael Becker. And if you're hesitant about making the GP voyage, we're adding a special incentive—the boutique is giving you 20% off Loren's Soldier & Brave collection, meaning prices will go from $69 to $55 for a pair of kick-ass jeans. Maybe we'll be on the same subway?
Loren, 82 Nassau Avenue (at Manhattan Avenue); Brooklyn; 646-413-4984.
