Did you know that the average runway show only lasts about five
minutes? That's right — all those months of designing, sewing, and
planning play out in less time than takes you to find your front-row
seat and grab a gift bag. This November, though, Cotton and MTV.com
are shooting for the record books with a marathon runway show lasting
an entire day! Made up of more than a ton of cotton clothing styled into
1,440 versatile looks worn by dozens of models (including 24
first-time catwalkers chosen in an online contest), Cotton’s 24-Hour
Runway in Miami's South Beach starts at noon on November 19, and keeps
going — without pause — until noon on November 20. For those who want to
witness this little bit of history, MTV has your RSVP. Just visit
cotton24hours.mtv.com to see live-streaming of the show, from first
looks to the last, and for highlights after all the walking is done. With
Cotton’s 24-Hour Runway 28700% longer than most catwalk shows, you'll
have plenty of time to tune in.