Back when Instagram first launched, almost 10 years ago, sharing content was simple. You'd take a picture, throw a cool filter on it, maybe write a clever caption, and then hit post. Since the introduction of Instagram stories, however, the questions of where to post a photo or video have to be answered, and sometimes, it's hard to know what the right answer is.
To help us figure out how to stop neglecting our Instagram grids and get some tips on the best uses for Instagram stories, we spoke to six influencers who effectively use Instagram for their careers as well as for fun. Ahead, these women share their philosophies behind deciding which content is grid-worthy and which is temporary.