Go Crazy for Geren Ford

L.A.-based contemporary brand Geren Ford is known for knocking us out with chic, feminine, flirty pieces that any girl would fall for. We died for the spring '10 collection, which featured amazing patterned maxi dresses, one-of-a-kind colored jumpsuits, and silk wrap belts. If you want in on the GF action, be sure to check out the bi-annual sale, which starts tomorrow. Some pieces are only $10 and if you mention the secret word "ginger" at check out, you'll go home with one of the Obi belts! Ah, the beauty of being an insider.

9900 Culver Boulevard (at Duquesne Street), Penthouse C; 213-689-9500
Thursday, June 10, from 3-8 p.m.
Friday, June 11, from 10 a.m.-7 p.m.