At R29, we make it our mission to be up to speed on all of the latest brands, trends, and drops. But we also like to enforce moments where we spotlight the tried-and-true brands we've come to rely on throughout the years. The jewelry shopping experience was once limited to two options: fine jewelry with hefty price tags or cheap costume jewelry (that often turned green). But the last ten years have seen an explosion of direct-to-consumer trend-driven jewelry lines that have created a new middle ground. One that's as full of traditional designs as it is colorful and fashion-forward offerings, all served on a relatively affordable platter.
Ahead, we've created a list of 10 standout brands that perfectly embody the modern jewelry movement. From Laura Lombardi's under-$150 chunky, shiny hoops to Roxanne Assoulin's cult line of candy-colored accessories, these brands put out designs we're consistently adding to cart. Hold onto your cash (there are no hidden markups here) and shop the coolest jewelry brands from the last decade.
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