The future of beauty is here — and you’re invited. Check out the rest of our 2018 Refinery29 Beauty Innovator Awards winners for a full look at the products, brands, and people that are breaking the rules and redefining beauty standards, one lipstick at a time.
As much as we'd like to book weekly blowout appointments, root touch-ups every six weeks, and a scalp massage once a month, our wallets just aren't set up like that. Sure, healthy hair is an investment, but it doesn't always require you forking up hundreds in cash all the time (a girl's got rent to pay, after all).
This year, the hair products that dropped at drugstores and other beauty retailers were equally effective and affordable — and we tried them all, so you have to do is sit back, save money, and let your hair thrive. Among the products our lengths and ends have fallen in love with are sweet-smelling conditioner, charcoal-infused stylers, and treatments that make our hair look fresh out of a Pantene commercial. The best part? Our favorite Beauty Innovator Awards honorees are all under $20, and we're spilling all the details, ahead.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
1 of 4
"I recently became something I never thought I'd be: a person who works out multiple times a week. Exercise has many benefits, from what I've heard, but it also has at least one downside, which is that I have to wash my hair more often than I used to — like, a lot more. I've gone from one shampoo a week to three or four, but it'd be a daily affair if not for this dry shampoo. In addition to absorbing oil, the charcoal blends easily so that the powder disappears in my very dark hair, and the non-aerosol bottle appeals to the part of me that lays awake at night agonizing over the ever-expanding hole in the ozone layer." —Rachel Krause, Senior Beauty Writer
2 of 4
"It’s hard to pick a favorite product from this sweet-smelling, all-natural (not to mention super-affordable) collection. But if you’re twisting my arm, I'd have to say that this rose conditioner is the one I recommend most often. On my fine, mid-length hair, it adds bounce and glossiness, and smells like breathing in a bouquet of fresh-cut flowers you’d find at a farmer’s market on a Sunday morning in May." —Megan Decker, Beauty Assistant
3 of 4
"My hair is super dry, and because of that, I'm always on the lookout for shine-enhancing treatments to add to my routine. I usually give some formulas a side eye because they can make my hair feel heavy and greasy, but this one does the opposite: It made my strands bouncy and glossy, from the time I started blow-drying to after my hair was completely styled. Think of this like a glossy nail-polish top coat — but for your hair." —Aimee Simeon, Beauty Writer
4 of 4
"This charcoal shampoo is made to sop up dirt and product buildup from your scalp, which scared me at first, because my already dry hair doesn't need products that dry it out even more. But I didn't have issues with this shampoo making my strands feel brittle. Instead, I focused the formula, which has charcoal and vitamin B5, on my scalp and it left the area refreshed and squeaky clean — like I'd taken a vitamin or detox drink straight to the head." —Simeon