It feels great to be in the know. There's something personally affirming about being chased down the street by someone who simply must know what fragrance you spritzed on this morning. But with viral status often comes a worldwide sell-out, and that's no fun at all.
If you're on the hunt for a new perfume that'll turn heads and establish you as a serious trendsetter, let Refinery29's beauty editor friends point you in the right direction. Here are the shiny new fragrances that are so good, everyone is bound to start talking about them sooner or later. Get them while you can.
There is a lot of product out there — some would say too much. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team, but if you buy something we link to on our site, Refinery29 may earn commission.
This story was originally published on Refinery29UK.