February’s Newest Perfume Drops Smell A Lot Like Your Next Signature Scent
Last Updated February 10, 2026, 4:00 PM
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I don’t know about you, but I went a little off-piste with my New Year’s resolutions. While I usually aim to drink more water, exercise regularly, and make time for my friends, this year I wanted something far lower pressure — and far removed from self-improvement. That’s why I made it my mission to find a brand new signature scent: something I love so much, I’ll wear it all year round.
Happily, February is proving to be a fantastic month for fragrance. Whether you’re keen to explore the gourmand category — perfumes with “edible” notes like vanilla, chocolate, and berries — or you’re drawn to something darker and more brooding to suit the colder weather, your favorite fragrance brands are delivering.
From Phlur to Le Labo, here are the February fragrances I think are poised to make a big impact. And who knows — you might even find your own signature among them.
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