The future of beauty is here — and you’re invited. Check out the rest of our 2018 Refinery29 Beauty Innovator Awards winners for a full look at the products, brands, and people that are breaking the rules and redefining beauty standards, one lipstick at a time.
Jack Black is rumored to have once said, "You must never underestimate the power of the eyebrow." Chances are the comedian was referring mostly to his own expressive, shape-shifting set, but his wise words also apply to many a makeup routine.
The importance of a good brow is why people are spending hundreds every year on microblading, shaping, and waxing, and why Desi Perkins' new brow-kit collaboration with Benefit Cosmetics sold out less than 24 hours after launching. It's also why we decided to find the best eyebrow products on the market before the year ends.
So, instead of getting lost in all the new releases and hyped-up products of the last 12 months, we want you to know what's truly worth adding to your collection. We rounded up the most buzzed-about brow pens and gels of 2018 and had R29 staffers put them to the test. Ahead, the four honorees that proved to us the real power of the eyebrow.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
1 of 4
"I was slightly intimidated by this four-pronged tool at first glance, because I can confidently say that I'm no good at using brow pens and pencils. I normally just use a brow brush to keep mine neat, but when Maybelline says this product is foolproof, they weren't lying. It easily fills brows in with natural-looking, hair-like strokes, and to be honest, I don't know how I can live without this product moving forward. It's a winner, baby." —Nikki Tucker, Social Media Editor
2 of 4
"This is like the Swiss Army knife of brow products: It has a brow powder, a pencil, and a spoolie brush all in one compact container, so you can get full, natural-looking brows without digging around your makeup bag. I can't stand when all-in-one brow products forget one of those key elements — especially the spoolie! — and include something random, like a sparkly silver brow highlighter. Who has used that since 2003?" —Cat Quinn, Beauty Director
3 of 4
"I've never found a brow gel that I could see myself adoring forever and ever and ever, but this one will do. It's definitely thickening, but it doesn't make your brow hairs muddy, and at this point, that's all I'm looking for in a gel." —Sam Sasso, Beauty Writer
4 of 4
"Most brow products are a pain for me to use, because frankly I'm not good at applying them. But this pencil's packaging is so fun — it works like those retractable pens we all had in elementary school — and it has so much product. By using the darkest shade on my brows and the highlighter stick on my inner eye, I was finally able to achieve Lily Collins' famous brows. Well, not really, but close enough." —Rachel Lubitz, Senior Beauty Writer