The New Beauty Products Our Editors Used Again & Again In October

As the end of the year approaches, our attention to all things beauty-related peaks. There's a Halloween costume to create, the dark lipsticks we're adding to our collection, and, of course, holiday party glitter. But with limited-edition gift sets and deals taking over storefronts and website homepages already — because it seems no one cares about the after Thanksgiving rule anymore — shopping for everyday beauty products can get complicated.
Luckily, the R29 beauty team has been trying out new launches all month, and nothing on our favorites list is remotely attached to jingle bells or pine trees. So treat yourself before the stress of holiday shopping hits your mind and banking account. From magic hair wands to $10 foundations, these are the brand-new beauty buys we were raving about with this past month. And if you've already switched over to gift-giving mode, these products will still be around — and in our beauty routines — once the Christmas tree comes down.
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At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
1 of 13
"I exfoliate my face twice a week religiously. But I’m a slacker when it comes to the rest of my body. I’d love to say the thought of smooth legs and elbows sent me in search of a scrub, but it was actually an itchy bikini line that really did it. After using this scrub for a few days, I could feel an oncoming ingrown slowly shrink, and I never had to deal with a painful bump that makes wearing jeans nearly impossible. The Silk Scrub doesn’t leave my skin dry and flaky like some of the exfoliating pads I’ve used to stop ingrowns. I’ve even started to use it on my underarms in hopes the glycolic acid will help brighten a few dark patches I’ve gotten from weekly shaving." — Jessica Cruel, Deputy Beauty Director
2 of 13
"Thanks to a major renovation on the brand's Ultimate Remedy line, the shiny and new Ultimate Reset mask is a godsend for my bleached hair. Two touch-ups ago, the bleach left the top layer of my hair feeling like cotton candy. Even with growth and several heavy applications of Olaplex, nothing seemed to repair, soften, or — at the very least — hide the nearly broken pieces of hair. It wasn't until I used this mask that it all changed. It's thick without weighing down your roots and long-lasting enough that you'll still feel it's effects even after you rinse, blowdry, and style. In other words, I love it." — Samantha Sasso, Beauty Writer
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3 of 13
"I wouldn't blame you if you thought this 'magic hair wand' was a gimmick, but a gimmick it is not. One of the products from Urban Outfitter's own beauty brand, Ohii, this transparent gel is an instant flyaway tamer. Since coloring my hair last year, I've fallen victim to frizz and breakage. This gel looks like a clear brow gel (it can indeed be used on brows) and is the perfect tool to tame flyaways and frizz in seconds flat. It holds hair in place for hours but doesn't weigh it down or feel crunchy. In fact, it's so undetectable I barely remember I've got product in my hair at all. I bring it with me everywhere." — Mi-Anne Chan, Beauty Writer and Host
4 of 13
"For me, this fall has been all about finding makeup products that aren't gonna leave my face flaky, and that goes for lip products, too. Because I'm terrible at remembering to put down a base of Chapstick before lipstick, I've been on the search for a product that stays on all day and won't leave me with dry, irritated lips. When I first tried these out I was a bit suspicious — they look just like ordinary MAC lipsticks (which have a tendency to dry out my lips) but with a velvet-y finish on the stick. Then I swiped it on. Immediately I realized that not only is the formula super matte, but it's extremely nourishing. A few hours later and the product hadn't budged a bit." — Rachel Lubitz, Senior Beauty Writer
5 of 13
"My skin has had 99 problems lately, and the brand-new, never-before-seen clogged pores on my cheeks is one of them. My derm prescribed me something that I’m sure would be very helpful, but it costs a $130 co-pay for a 30-day supply. So, I figured I’d reach into the OTC arsenal first — starting with this new probiotic-packed gel, which promises clearer, less breakout-ridden skin and zero irritation. It works, I love it, I’m sold, and I can spend that $130 on other, more fun things, like my 8th pair of black Chelsea boots." — Rachel Krause, Senior Beauty Writer
6 of 13
"The perfect barely-there tint smells pleasantly of an unspecified fruit, smooths and softens lips with coconut and moringa oils, and leaves behind a naturally dewy, slightly wet-looking shine that is somehow very sexual. I guess it’s called 'Love Oil' for a reason." — Krause
7 of 13
“I wanted to try this thickening blowdry cream primarily because the before-and-after photos are extremely convincing. Seriously, see for yourself. Secondly, I’ve been blowdrying my hair more often as of late — after suffering through a botched haircut, it’s the only way I can make my too choppy layers cooperate — and I was in the market for a blowdry cream that would give my fine hair a little oomph at the ends. This delivers both in shine and volume. I rake a little bit from root to tip, whip out my Dyson, and get a feathery soft, bouncy finish post blow dry, making my grow-out process a little more bearable.” — Megan Decker, Beauty Assistant
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8 of 13
“I love an oil cleanser that I can use on dry skin, and after running out of my beloved Tatcha Camellia Oil, I grabbed this cute, soft balm cleanser, which was formulated by Charlotte Cho (the Soko Glam founder). It’s incredible because it melts off all those crusty mascara bits and doesn’t sting my sensitive eyes when I aggressively rub it into my lashline. It also smells amazing — lemony and refreshing.” — Decker
9 of 13
"Confession: I absolutely hate trying new shampoo and conditioner. I only wash my hair twice a week — because I bleach my hair so it tends to be dry — so I'm stuck with whatever results a new products gives me for a few days. This fear is only trumped by my trust in whatever the staff of Mèche Salon tells me to do, so when they sent me home with this new duo, I was expecting A LOT. Well, it lived up to it — plus more. It gets my hair incredibly clean and leaves it super soft, with less annoying knots that usual, and my newly-bleached hair dries smoother than ever. I've been using these for a few weeks now, and I'm not looking back." — Lexy Lebsack, Senior Beauty Editor
10 of 13
"Thanks to this coverage stick, I don't dread applying foundation anymore. This formula goes on smoothly, makes my skin look like it's filtered, and stays intact all day. And at the end of the day, my skin doesn't have the usual cakey feeling. You know, the feeling that you can't wait to wipe every stitch of product off your face. I haven't been able to stop raving about it. But the best part is that it's just $10." — Thatiana Diaz, Beauty Writer
11 of 13
"The cherry-red tube is easy to spot in my makeup bag, which is good because I now can’t leave the house without it. The formula makes my lashes super thick and black, and washes away without tugging at them. I’ve noticed a tiny bit of under-eye smudging when I wear cream or liquid shadows, but nothing that doesn’t wipe away easily — and nothing that would make me stop using this formula." — Cat Quinn, Beauty Director
12 of 13
"I didn’t want to love this OTT eyeshadow, which costs $50 and has no chance of making it through airport security. But now I’ve got three suspicious gold daggers bouncing around in my bag at all times; the creams are thin but pigmented enough to make an impact, don’t crease for hours, and get me compliments every time I wear them." — Quinn
13 of 13
"My skin is in desperate need of professional extractions, but between facials, I’ve been using this mask to ease congestion. The Australian cult-favorite has crossed over to the U.S. and is brand new at Sephora. I've been using it twice a week, and it hasn’t dried out my already-thirsty skin, which is a major plus. Every time I use it, I’m blown away by how clean and bright my skin looks — especially around my nose where blackheads are always popping up. When you need to give your face a deep clean at home, this will get the job done." — Aimee Simeon, Beauty Writer
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