It's no secret that's we've been having a love affair with British fashion powerhouse AllSaints for quite some time, and the flames of passion have only gotten hotter since they've opened a NYC store. Now they're proving the brand is here to stay, by teaming up with legendary Williamsburg concert series Jelly Pool Parties to support the festival's 5th birthday. In true English style, the collab features a VIP pub area that will stay open throughout the concert series. Based on their description, we're imagining Guy Ritchie's Punch Bowl—the venue boasts vintage fixtures, an old world bar, steel beams, and exposed brick walls—perfect for a quick-trip to London without that pesky airplane ticket. To make it even more transatlantic, Brit supermodel Agyness Deyn and journalist Fiona Byrne will be videoblogging from the AllSaints pub on their newly launched website NAAG.com, meaning that even if a jaunt to Billyburg seems too daunting, you can catch all the action from the comfort of your own computer. We'll cheers to that!
Jelly Pool Parties, July 11-August 29; AllSaints Pub, Entrance of East River Park, 110 Kent Avenue (between North 7th and North 8th streets); Williamsburg.