Hot Swimwear Brand Zimmermann Opens Shop Today

You've probably already noticed that we love Aussies, especially ones that design knockout clothing lines. Fortunately for us, Australian brand Zimmermann, a long-time insider favorite for swimwear, has traveled across the globe to bring us their brightly beachy style in a shiny new summer concept store. Starting today until the end of June, the SoHo pop-up shop will be carrying the label's sultry RTW pieces, swimwear, handbags, footwear, and new Aussie jewelry collections that could heat up any beach babe's wardrobe. We are majorly coveting the vintage-inspired draped dresses, sexy sateen jumpsuits, and flowing cover-ups, all in a variety of colorful abstract patterns that will turn heads faster than Gisele in Ipanema. Careful—it's also difficult not to drool all over their smoking hot multi-print bikinis and lace-up one pieces that would look oh-so-sexy with a nice summer tan. We got an early look at the store and can tell you that the sisters behind Zimmermann have brought the best of Down Under to The Big Apple. Welcome to America, mates!
Zimmermann is giving the first 10 Refinery29 readers who come into the store tomorrow a 25% discount. Just mention Refinery29 at checkout and hope you're one of the lucky ten!
Zimmermann Store, 112 Greene Street (between Prince and Spring streets); 212-925-5405
Mon.-Sat., 11a.m.-7pm; Sun.,12-7p.m.

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