With many hair salons closed or operating at reduced capacity during COVID-19, more and more people are turning to at-home color. This might lead you to believe that root touch-up kits and subtle, natural-looking box dyes would be in the highest demand, but the biggest quarantine color trend by a landslide has shaped up to be a whimsical shade of cotton-candy pink.
For proof, we've rounded up the biggest (and most surprising) celebs that have gone pink over the past year. From Ava Phillippe and Ciara to Julianne Hough and Keke Palmer, scroll ahead for everything you need to know about the feel-good self-isolation hair trend. Plus, shop the best semi-permanent dyes, conditioners, and temporary rose-gold tints that can help you cop the same look from your own bathroom this winter.
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