If you want to shop at Target — and stay on budget! — then you need a strategy: written lists, Cartwheel discounts, hell, maybe even a map of the store (so as not to be diverted by whatever Joanna Gaines just launched). We get it, you're only human and distractions happen. More often than not, they come from the giant trap expertly placed just a few feet from the registers: the beauty section.
Walking by Target's beauty offerings is overwhelming at best. From shaving cream to acne-fighting face masks, you're bound to browse off course. And in case you do, we recommend starting in the hair aisle first. January is when the biggest brands, including Garnier, Aveeno, and Tresemmé, roll out the most exciting launches of the year. In other words, it's prime time to revamp your haircare routine to include a new clarifying shampoo or weekly scalp scrub. Even better: Not one product will cost you more than $20. How can you resist?
Keeping clicking to check out the 18 best new hair products hitting Target right now.