So many questions:— Franklin Leonard (@franklinleonard) December 28, 2018
1. Best by how much?
2. How does that compare with % of possible Netflix accounts?
3. Distribution by country?
4. How many watched all of it?
5. Estimate of people who watched it per account?
6. How many accounts watched it, in full, more than once? https://t.co/XSiG6jAHdO
You can believe (as I do) that BIRD BOX is a big hit with a cultural impact *and* that Netflix’s numbers don’t tell enough of a story and shouldn’t be flaunted without context or independent verification. Both can be true.— Frank Pallotta (@frankpallotta) December 29, 2018