"It was a collaboration," Appleton tells Refinery29. "We were speaking about different colors and decided to go with a frosted pink with more of a candy tint to it."
And according to Appleton they did it on the cheap, using hair dyes that only costs $16.
Appleton says that he mixed together two different semi-permanent Lime Crime Unicorn Hair Tints — Kawaii, a light violent, and Bunny, a pastel baby pink — to get Kylie's perfect shade. Then he muted the color a bit with Lime Crime Unicorn Hair Mixer in Dilute, which will also run you $16. (All of these colors, it should be noted, are vegan and 100% cruelty-free.)
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Think pink 💖 LOVE this pink we did on @kyliejenner To get the look I was super gentle on the hair and used @limecrimemakeup Unicorn Hair Tint in Kawaii and Bunny and used Lime Crime’s Dilute Hair Mixer to make a super soft frosted pink. #limecrimeunicornhair #olaplex #colorwowhair
"The great thing about going blonde is that you can easily add a sparkle of color to change it up," Appleton says. "I love this shade of pink we did because it’s warm on the skin, but more importantly, this shade is super frosted, soft, and versatile. Even though we went pink, we didn’t want to drown out the blonde. This shade allowed us to keep the blondeness of the base.”
After swatching the custom color out on a white paper towel to really see the shade (that's a tip of his), he used Olaplex during the 45-minute color process to keep the hair strong, and then Color Wow’s Kale Cocktail ($24) to reinforce the bonds of the hair before finally layering on Color Wow’s Dream Coat ($28) to give the straight style an extra glossy finish. (Appleton is an ambassador for both Olaplex and Color Wow.)
As for Kylie's reaction to the completed look, Appleton says, "Loved it! Who doesn’t love pink!”