Fast shipping and killer sales likely have something to do with the fact that, as of last year, the digital powerhouse reportedly controlled a whopping 36% of the U.S. cosmetics market, according to Bloomberg.
With mass market favorites like Covergirl sitting alongside viral hits (not to mention prestige brands like Stila), it's a drugstore-meets-department store-meets local beauty boutique that's hard to beat.
Just in time for Prime Day 2020 (October 13th and 14th), we're giving you a preview our favorite beauty brands you can shop on the site, including ones that will be marked down for the major shopping holiday.
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