Daveu tells me that this means that brands have clear-cut sustainability goals they must hit every year. Every brand has a sustainability lead (some have full teams), who comprose of a sustainability team of 50; 25 report into Daveu directly. In theory (and, according to Daveu, in practice, too), this means brands look to Kering to help them find sustainable and ethical alternatives to materials, suppliers, and producers that won’t compromise cost, quality, or availability. “It’s what we call ‘freedom within a framework,’” explains Daveu. “They reduce their environmental footprint, they pay attention to the social side, and they take into account animal welfare. After, if they want to communicate [externally], it depends on the brands.” I confirmed with two Kering brands that their individual sustainability goals do mirror Kering’s 2025 plans, and are enforced.