Still, while Apple distances itself from the sale madness, there are plenty of big box stores where you can get your hands on all sorts of Apple devices for less (or with added perks) — including, this year, the iPhone X. From iPhones to Apple Watches and MacBooks, we've rounded up the best Apple device deals you can get now through Black Friday.
Although Apple itself isn't one of the included retailers, don't count them out completely. Last year, the company surprised everyone by offering $150 gift cards with purchases of certain MacBook, Watch, and iPhone models. They haven't announced anything yet, but could always pull a Beyoncé come Thanksgiving.
See a sale that isn't listed here? Let us know in the comments!