Product reviews are the insurance policies of online shopping: Sometimes, you need to read at least 12 glowing ones before you feel prepared enough to take the plunge. Want to know if that $8 coconut-scented dental floss is worth it? Alex from Connecticut will tell you. Curious if anyone else got a whiff of rotten eggs from that face mask? The answer lies in Amazon's comments section.
When it comes to beauty brand Lush, however, responses extend far beyond the average "Five stars, will buy again." Bath bomb reviews read like Nicholas Sparks novels — and enthusiasm is measured in ALL CAPS LOCK. It's because nobody, not even the NFL jersey-wearing regulars at your local sports bar, commits diehard fandom like a Lush enthusiast — which means getting a play-by-play on products is practically a guarantee.