You Won't Believe How Much Money Kylie Cosmetics Is Actually Worth

Photo: Gilbert Carrasquillo/GC Images.
If you think reality TV holds no power, just take a look at our current President — and then at Kylie Jenner. Love her or hate her (or love to hate her), the social media mogul has single-handedly disrupted the beauty industry. Her eponymous makeup brand, Kylie Cosmetics, debuted its first Lip Kit back in 2015, and hardly a week has gone by without a new release since — each one somehow more hyped-up than the last.
Still, even knowing that people consider getting their hands on a diamond-encrusted Birthday Vial more exciting than winning a Jeep Wrangler on Jeopardy, we couldn't have possibly predicted just how far her beauty empire reaches. According to documents obtained by WWD, in the last 18 months since her brand launched, it has made $420 million (!) in retail sales. Her birthday collection alone raked in $10 million in sales in a single day.
Advertisement
To put that number in perspective, that's enough dough to buy you 100 million Starbucks lattes, 42 million Chipotle burritos, or 8 million $50 gift cards to Sephora. (Jenner herself cashes in at $41 million, according to Forbes, which released her net worth earlier this summer.)
Speaking of Sephora, Jenner also mentioned in the interview that she wants to sell Kylie Cosmetics at a retailer one day. "It think it’s time people walk into a store and see Kylie Cosmetics," she told the publication. "I do want that, but we haven’t figured out exactly how we’re going to do that and what approach were going to take."
So far, Jenner has only held temporary pop-up shops — which drew huge crowds in Los Angeles and New York. History tends to repeat itself, so if she does go into a retail space officially, you can bet big money — just maybe not $100 million at Starbucks — that there will be a Hamilton-style line on opening day.
Related Video:

More from Celebs & Influencers

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.