Ask just about anyone: The struggle to find a foundation that matches your skin tone (especially if you're a woman of color), lasts for hours without sweating off, and doesn't cost more than a month’s gym membership, is very real. So when Maybelline announced a major bump to its Fit Me Foundation shade range on Twitter yesterday, everyone was thrilled.
Even before this latest expansion, the range received high praise for its diverse spectrum of shades from celebrity makeup artists like Carissa Ferreri (who works with Gina Rodriguez and Annette Bening) and Steve Schepis. And they’re not the only ones. Legions of fans also swear by the formula — which is lightweight and buildable, with a demi-matte finish that borders on dewy. Not bad for a foundation that sells for around five bucks.
Rightfully, Twitter and Instagram exploded with “yasssss, please,” “thank yous,” and “I freaking love y’alls” galore.
While the new shade range is available now at Walmart and in drugstores, it appears to already be flying off the shelves.
So act fast if you want to find your match — or just wait a beat or two. Maybelline tweets that the foundations should be plentiful come June.
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