Exclusive: This Is How Pamela Anderson Celebrates Valentine’s Day

"Fuck Valentine's Day." You probably don't expect those words from Pamela Anderson. I certainly didn't. And yet they totally make sense. The actress has teamed up with famed photographer Rankin and agency The Full Service for Coco de Mer's latest campaign, called "Take Your Breath Away." The NSFW film for the London-based lingerie label, which runs for just under two minutes, starts out with Anderson getting ready for what looks like a smoking hot rendez-vous. (When champagne-colored silk sheets, lingerie and rose petals are involved, you know it's serious.) But in a surprise twist, Anderson's hot date turns out to be... herself. "No one knows you better than you," the tagline reads. Now, that's a message I can get on board with.
I spoke to Anderson about her own Valentine's Day memories, how she's gained such body confidence, and what her go-to sexy movie is. I love the ending! Have you ever had a Valentine's Day like that?
Pamela Anderson: "Not exactly... but I think it might have been a good idea in some cases. :)" What was your best Valentine's Day date ever?
"I’ve been surrounded by romance my entire life— my parents were such a great example of what true love looks like. My dad and grandfather were poets— they wrote such sweet letters. I have some of them. I think it’s a void I’ve tried to fill over and over. The men in my life have always been extremely passionate and romantic— it's hard to regret the good times."
Photo: The Full Service is a creative agency founded by photographer Rankin.
Do you have any Valentine's Day rituals?
"Every day is potentially Valentine's day — it can be a lot of pressure. I say make it every day. We never know what the future holds. I love lingerie, candles, and my lair is a beautiful and inviting space. It's wherever I am. That’s a daily ritual for me— improving my life, my romantic world is precious to me."
What's your go-to sexy movie?
"I love Amelie. I live fantastically similar: I look for signs, synchronicities. The sexiest movies for me have not been written. They are the ones I create in my imagination —they live inside me." You're in lingerie for most of the film — how do you get such confidence?
"I don’t know if it’s confidence, maybe it’s trust that I’m in the place I’m meant to be, and I’m free.
It's like playing a character for me. We must be brave to have fun, to get that thrill... "

Do you feel different about appearing undressed now, as opposed to earlier in your career?
"I’m fairly comfortable in my skin. I love being a woman, soft, feminine, open. I do the best I can. I like to change the way I look. I feel much more in control these days. I rely less on what others tell me. No matter what we look like, sexy comes from within."
Photo: The Full Service is a creative agency founded by photographer Rankin.
How did you learn body acceptance?
"Nobody's perfect — imperfections are sexy. Our vulnerabilities are what makes us attractive and unique. I feel the same fears, pangs, questions, I just may have learned to enjoy those feelings. If you don’t try, you never know. I think some boundaries have been placed on us by society, by other people. To enjoy life is to live as one’s true self without interference or judgements. As long as we are safe, respectful and loving, we cannot make mistakes."
What was your favorite part of filming this?
"I love Coco de Mer! We share the same humor, desire and aesthetic. I love the lingerie — I feel alive in lingerie. I have been blessed with a wildly erotic and naughty mind. The idea of the film was so funny to me. Funny is what made me want to do it." What do you hope women take away from the film?
"To remember to take time to enjoy our own bodies — Self exploration makes us better lovers, and,
we cannot forget it takes work to make love better and better. Fantasy is essential to happiness, to dream, music, art, books. The lost art of making love, chivalry. Nothing can replace the dance, the romance. To feel pleasure, heartache… This film was meant to be cheeky. It’s very Coco de Mer — and me."
The Full Service is a creative agency founded by photographer Rankin. Working out of a London studio, it focuses on impact storytelling, creating entire campaigns under one roof… from creative development and brand strategy to the in-house studio, production and post-production facilities. Their new campaign is a Valentine’s film for lingerie brand Coco de Mer starring the one and only Pamela Anderson. It is released on February 8th. Read These Stories Next:
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