Nyx Is Launching The Coolest Shadow Vault You’ve Ever Seen

Nyx Cosmetics has consistently pumped out quality beauty products at affordable prices since launching in 1999. What you may not know, however, is that the Los Angeles-based company has deep roots in its hometown city. And its latest launch is all about celebrating that — with an Instagram-worthy book of eyeshadows that has our entire beauty team oooh-ing and ahh-ing. The limited-edition shadows all have names that evoke the City of Angels, like Pasadena, Santa Monica, and Malibu. And the colors are so spot-on, you’re practically guaranteed to feel like a West Coaster when you wear 'em. Even better: You can get in on the deal without burning a hole in your pocket. For just $25, you get a range of 12 velvety-soft, dreamy eyeshadow shades. (That's $2 a pop, people.)
Plus, because it's Nyx, we already know you're gonna love the pigment payoff. Among our favorite hues (from left, above): Malibu, a bright ocean blue with flecks of sparkle that mimic the crashing waves of the Pacific; Santa Monica, a light, sandy nude that matches the soft, warm sand; and Downtown L.A., a shimmery gunmetal perfect for a night out. And not to be completely shallow, but we really love this collection for its packaging. Not only are the individually cased shadows convenient (no more lugging around a giant palette only to use one shade), but when you line them up together, they create a gorgeous panorama view of the city, palm trees and all. We have a feeling you're about to see this all over Instagram. Nyx <3’s LA Limited Edition Eyeshadows, $25, will be available at Nyx Cosmetics today.

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