Why This $30 Sports Bra Is Proof Of Kylie Jenner's Influence

The Kardashian-Jenners have all been known to catalyze sales, whether or not they're hyping their own brands. But in case you had any doubts about Kylie Jenner's influence, well, this should serve as proof of it: Last week, the 19-year-old wore a pink sports bra from H&M on Snapchat — and today, the retailer's online inventory of that specific style has been totally wiped out, as Teen Vogue notes.

Anyone who's tried to get their hands on a Kylie Lip Kit on restock day knows the teen certainly has the power to move product (and sell out stock). Clearly, not even the fact that Jenner only wore the H&M bra once on Snapchat — where videos and images disappear after 24 hours — could dissuade eager shoppers from tracking down the exact item. This is the most viewed person on Snapchat we're talking about, after all.
Jenner's pink number is part of the brand's Olympics-timed For Every Victory collection, of which Caitlyn Jenner happens to be the face. The $30 price tag is certainly much more accessible than many of Kylie's other wares. (Unfortunately, we're not all sipping on Balmainade.) Her sister Kourtney Kardashian was also recently spotted in the same line of H&M workout gear. Alas, Kourtney's all-black ensemble is also out of stock.

H&M reps couldn't confirm whether the style Jenner wore would be restocked. But you could scour your local brick-and-mortar outpost of the retailer, and/or keep checking the site for returned merch from a Kylie fan for whom the baby-pink bra ultimately wasn't the right fit.

It's nice to know that even the Kardashian-Jenners enjoy a good bargain. But as soon as the rest of the world catches wind of the deal — good luck trying to score your own.
Advertisement

More from Celebs & Influencers

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.