Alexa Chung's got another
fashion collaboration in the works — though this one will be a little different than her past design gigs. Chung is teaming up with British high-street retailer Marks & Spencer
on a collection called "Archive by Alexa," according to British Vogue.
The 31 pieces aren't totally
new: They're reworked iterations of styles Chung handpicked from the brand's extensive archives.
Chung dug deep into the company's archives
in Leeds and plucked garments and silhouettes from collections past. These pieces were then reimagined in "modern fabrications and an updated color palette," according to a press release
. The pairing also marks the inaugural installment of M&S &, a new capsule series in which the British retailer joins forces with various designers, brands, and influencers.
"I pulled from stored garments, in-house magazines, and TV adverts from various points in the history of Marks & Spencer to create the collection that I believe looks every bit as relevant today as it did then," she told British Vogue
It’s not the first time that Chung has played a part in the British high-street brand’s revival. Last year, after she wore
a Marks & Spencer suede camel skirt, the £199 style swiftly sold out. The garment went on to be credited as one of the reasons behind M&S's first profit rise in four years
Chung's stock-shifting power could come in handy for the retailer right now, as M&S's merchandise sales are down a reported 5% for the 13 weeks over the 2015 festive (a.k.a. holiday) period
. Her other successful fashion allegiances include her multi-season partnership with Madewell
and her dreamy denim capsule for AG